Great Lakes Brewing Co. (GLBC) announces its distribution expansion into Massachusetts and Rhode Island with Atlantic Beverage. 

The brewery began its initial launch into the market on July 19, in conjunction with the launch of seasonal Oktoberfest in cans and draft. In addition to the fall favorite, the brewery’s entry into the market includes the classic Eliot Ness Amber Lager and new 2024 brands Juicy Vibacious Double IPA and Strawberry Pineapple Wheat in cans, plus new Midwest IPA in cans and draft.

The launch will be supported by several kickoff events and promotions. In 2023, the brewery completed its New York state footprint by expanding into New York City. Massachusetts and Rhode Island represent the latest in GLBC’s strategically expanding East Coast footprint.

Great Lakes Brewing Co. has partnered with Holliston-based Atlantic Beverage to serve both markets. Customers can expect to find GLBC’s Oktoberfest, Eliot Ness Amber Lager, Midwest IPA, Juicy Vibacious Double IPA, and Strawberry Pineapple Wheat upon launch. 

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