New Look, Same Dort: Dortmunder Gold Lager's New Look

New look, same Dort. Some things never change (the beer) and some things deserve a little freshening up (the label). We’re excited to introduce a brand new look for our classic-tasting Dortmunder Gold Lager. 

One of the first two recipes we developed and served from our humble brewpub in 1988, Dortmunder Gold Lager is Cleveland’s original craft beer, and has remained a tried-and-true, well-loved and respected lager in our hometown and beyond for the past 36 years. It’s the Gold that set the bar for Great Lakes, and for Ohio craft beer.
 
Dortmunder Gold Lager has sported several looks over nearly four decades, from its simple navy blue label (which we paid tribute to in 2023 to celebrate our 35th anniversary) to its most recent artwork featuring our beloved city wrapped in a custom gold medal, designed to celebrate Dortmunder Gold’s legacy.
 
The new Dortmunder Gold Lager packaging, crafted by GLBC’s own design team, incorporates elements from each of Dort’s past lives to honor its storied and celebrated legacy. The cans nod to the original label with rich navy blue type and accents, along with the red, white, and blue ribbon that’s adorned each subsequent version of our label. The can itself is a blend of flat and metallic gold, a visual expression of the beer's name. A decorative barley pattern evokes the barley laurels of our logo and Dortmunder’s signature balance. “Est. 1988” flanks Dortmunder’s sporty new Lager script, celebrating Dort’s significance in the Great Lakes story. 

Some things get better with time, and some things you can always count on. In the case of Dortmunder Gold Lager’s new look and classic recipe, we like to think both things are true.
 
Find new-look Dortmunder Gold Lager in 6-Pack Bottles, 12-Pack Bottles, 6-Pack Cans, 15-Pack Cans, 19.2 oz. Cans (new!), and in our Fall Edition Gimme Five! Variety Pack.
 
 

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