GREAT LAKES BREWING CO. CELEBRATES CHRISTMAS ALE’S 30th ANNIVERSARY
Season Long Celebration Kicks Off at Brewpub’s Annual First Pour Event

Great Lakes® Brewing Co. (GLBC) announces the 30th anniversary of its iconic Christmas Ale, a beloved spiced seasonal ale set to return at the brewery’s annual Christmas Ale First Pour® celebration on October 20. Christmas Ale begins rolling out to all GLBC markets on Monday, October 24.

Originally brewed in 1992 with a classic recipe featuring fresh ginger, cinnamon, and honey, Christmas Ale has grown into a top performing beer for GLBC, despite being available in its 14 states for only eight weeks out of the year.

The season-long celebration will involve special events in all GLBC markets, 30th anniversary merchandise, and giveaways, including the annual First Pour VIP Contest, where one lucky fan will win a private brewery tour, swag, and exclusive access at the event, followed by a season-long “Merry Christmas Ale” sweepstakes awarding swag to lucky winners. Customers can find contests, regional event details, and more at greatlakesbrewing.com/merrychristmasale.

Christmas Ale First Pour & 30th Anniversary Celebration:
Date: Thursday, October 20
Time: Doors at 11AM; Tapping at 11:30AM
Location: GLBC Brewpub, 2516 Market Avenue Cleveland, OH 44113
Highlights: Ceremonial 30th anniversary tapping, Christmas DJs and karaoke, holiday-themed menu items, giveaways, photo opps, and more. 
Details: greatlakesbrewing.com/firstpour2022

Christmas Ale Market Release:
GLBC Gift Shop: Friday, October 21
All GLBC Markets: Monday, October 24
Packages: Bottles: 6-Packs, 12-Packs; Cans: 6-Packs, 12-Packs, 16 oz. Single Serve; Draft
Find regional Christmas Ale events at: greatlakesbrewing.com/merrychristmasale