Christmas Ale: The Holiday Classic Returns in 2024

It's the most wonderful time for a beer! We are thrilled to announce the return of our classic seasonal Christmas Ale, now with a fresh look, along with Barrel Aged Christmas Ale, the return of new-flavor Cookie Exchange Milk Stout, and the Holiday Pack.

Christmas Ale: The Holiday Classic
Christmas Ale returns with its beloved ginger, cinnamon, and honey, and a refreshed look, bringing a festive red script to the package's familiar wintry scene and ornament-filled train car. Christmas Ale returns in draft and package beginning October 21. Our brewpub's annual First Pour® party and ceremonial tapping is set for Thursday, October 17.

Barrel Aged Christmas Ale is Back
Barrel Aged Christmas Ale returns in 16 oz. Can 4-Packs for a limited time throughout our markets. Aged in bourbon barrels, Barrel Aged Christmas Ale releases in select locations, in tandem with Christmas Ale. 



Cookie Exchange Milk Stout: Peanut Butter Blossom
We debuted the rotating-flavor Cookie Exchange Milk Stout in 2023, with a Caramel Vanilla Shortbread flavor. For 2024, Cookie Exchange features a Peanut Butter Blossom-inspired recipe. Cookie Exchange launches alongside Christmas Ale in 6-Pack Cans and Draft. It's also featured in the returning Holiday Pack, which includes six cans of both Cookie Exchange Milk Stout and Christmas Ale. 



Christmas Ale First Pour
Join us for the unofficial kickoff to the holiday season in Cleveland at our annual First Pour party! Enjoy the first taste of the season, along with festive music and food specials, a toy drive, photo opps, new holiday merch, and more! Find full details here: greatlakesbrewing.com/firstpour2024



Release Details:
October 17: Christmas Ale First Pour at Great Lakes Brewing Co. (no packages or kegs available)
October 18: Christmas Ale cans, bottles, and kegs, Barrel Aged Christmas Ale cans, and Cookie Exchange cans available in the GLBC gift shop
October 21: Christmas Ale, Barrel Aged Christmas Ale, Cookie Exchange Milk Stout, and Holiday Pack begin releasing throughout our full distribution footprint

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